Marketing Big Oil: Brand Lessons from the World’s Largest Companies
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$48.02
Price when purchased online
Free shipping
Free 30-day returns
Sold and shipped by annoncesclassees.lequotidiendumedecin.fr
Free 30-day returns Details
Product details
| Management number | 237076345 | Release Date | 2026/07/10 | List Price | $19.21 | Model Number | 237076345 | ||
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| Category | |||||||||
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across. Read more
| ISBN10 | 1137389168 |
|---|---|
| ISBN13 | 978-1137389169 |
| Edition | 2014th |
| Language | English |
| Publisher | Palgrave Pivot |
| Dimensions | 5.75 x 0.75 x 8.5 inches |
| Item Weight | 12 ounces |
| Print length | 163 pages |
| Publication date | July 4, 2014 |
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