Moxie (Images of America)

★★★★★ 4.8 59 reviews

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Management number 233468436 Release Date 2026/06/27 List Price $8.62 Model Number 233468436
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Unless you're from New England, you may not know the expression "He's got a lot of moxie!" came from a bittersweet patent medicine turned soda.The expression is taken to mean that one has nerve, vigor, and grit. The soda pop originally called Moxie Nerve Food was guaranteed to cure nervous exhaustion and a host of associated ailments. First bottled in 1885, today it is the official soft drink of the state of Maine and still enjoyed by many. This book chronicles Moxie's rich history and brilliant marketing breakthroughs as well as some corporate misfortunes and rebounds along the way. Read more

ISBN10 1467116564
ISBN13 978-1467116565
Language English
Publisher Arcadia Publishing
Dimensions 6.5 x 0.31 x 9.25 inches
Item Weight 10.9 ounces
Print length 128 pages
Publication date May 13, 2019

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